We're not going to be using Facebook to target CEOs anytime soon.
We'll be using Facebook's detailed demographic data to search for all property buyer in a certain age range looking for a Realtors.
We can even filter your search to prospective buyer who have search intent'.
We'll use other tactics like a search for home buyer over 25 with interests that include property related magazines.
Facebook will allow us to run many little tests in our first few months. Naturally, most won't perform very well, but we're looking for 2 or 3 that are 'home runs'. From there, we scale up the audience knowing you have the magic formula.