Case Study

Problem

Jane Doe Wedding Planning had just started out. Wasn't on a shoestring budget but had no clients. She had her website all designed but didn't know how to get traffic.

Proposed Solution

We identified that the kind of weddings she wanted to organize would be on the lower end of the spectrum so we used Facebook Ads to run a search against industry magazines, popular websites relating to wedding venues and more.

We correctly assumed that because of the low budget, a lot of these were first-time and fairly young couples so we created an offer on the ads for a free download of a wedding checklist.

Result

In the first week, she had 3 qualified enquiries. By week 8 we'd got her up to 7 enquiries per week. These weren't people looking for the free download, these were people enquiring after reading it. It's too early to tell what her conversion rate is and as she's new, it'll likely be lower than a company who's done it a long time.

She did have this to say: